TV Globo goes to China
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ThE MaStEr
2010-10-07
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TV Globo goes to China
Brazil's largest broadcaster, TV Globo, has signed its first nationwide deals with state broadcaster China Central TV Network (CCTV).
The deal includes the 1997 series Woman, about life in a medical clinic, as well as the 2003 period miniseries Seven Women, set in southern Brazil. Both series will air on CCTV-8, the pubcaster's main foreign drama channel.
The deals were closed in a three-way agreement that also included Liberty Global's London-based international TV provider Chello Zone, which licenses and operates a longstanding primetime programming block on CCTV-8.
TV Globo has previously sold dramas and documentary series to both regional broadcasters and local distributors in China, but these are its first nationwide deals with CCTV.
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