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Award winners find promo CAP fits

  • ThE MaStEr
    2010-09-24




  • Award winners find promo CAP fits
    By Julian Clover
    Published: September 23, 2010 19.30 Europe/London

    CTAM EUROSUMMIT ’10 – BUDAPEST. CTAM Europe has announced the winners of its annual Creative Awards Programme (CAP) with UPC Austria, Telenet and ZON all taking home prizes.

    UPC Austria waltzed off with Gold in Brand Image and Positioning for its ‘Fiberpower on your PC campaign’. In Acquisition or Retention Marketing it was Telenet that took Gold for its digital TV campaign ‘Pause’. The launch of ZON’s new broadband service Fibra was enough for the New Product or Service Launch, while Chellomedia stole both Gold and Silver in Brand Image and Positioning. HBO Central Europe repeated the feat in Acquisition or Retention Marketing.

    The New Product or Service Launch was awarded to E! Entertainment Television/ Comcast International Media Group for its Chelsea Lately campaign.
    Full List of Winners:

    Brand Image and Positioning
    Gold: UPC Austria, Fiberpower on your PC
    Silver: Com Hem, Com Hem TV on your demand
    Bronze: Vectra, Welcome to Vectra’s World

    Acquisition or Retention Marketing
    Gold: Telenet, Digital TV campaign – Pause (Evi naked)
    Silver: UPC Netherlands, Fiber Power (Tubes)
    Bronze: Telenet, Fastest internet campaign – Jockey

    New Product or Service Launch
    Gold: ZON, ZON Fibra Campaign
    Silver: SBB – Serbia Broadband, SBB HDTV – Better and Better
    Bronze: ZON, ZON KIDS TV Remote Control

    Brand Image and Positioning
    Gold: Chello Creative, Tim Burton Library
    Silver: Chello Creative, Fly Me To The Movies
    Bronze: HBO Central Europe/Creative Services, Cinemax brand reposition

    Acquisition or Retention Marketing
    Gold: HBO Central Europe/Creative Services, Cinemax Good Movies – Bad Tunes
    Silver: HBO Central Europe/Creative Services, No Ad and HBO.eu
    Bronze: Discovery Networks Europe, Turbo Month

    New Product or Service Launch
    Gold: E! Entertainment Television/Comcast International Media Group, Chelsea Lately
    Silver: HBO Polska, Let’s run away from her
    Bronze: SPT Networks CE, AXN Catch-up TV spots


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