Li TV Scores New Asian Carriage
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ThE MaStEr
2010-10-20
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Li TV Scores New Asian Carriage
By Mansha Daswani
Published: October 20, 2010
KUALA LUMPUR: Asian lifestyle network Li (Life Inspire) has scored new Carriage deals in Taiwan, with the service now available on eight platforms in four markets in the region.
The new deals were inked with DishHD and Chunghwa Telecom MOD, adding to existing coverage on Singapore's mioTV; Indonesia’s Indovision, First Media HomeCable, and AORA; Taiwan’s TFN New TV and Malaysia’s Astro B.yond.
Anne Chan, general manager of Li, said “We are delighted to work with DishHD, Chunghwa Telecom MOD as well as Astro B.yond. Since our maiden launch in Singapore last year, we’re excited to now be on eight platforms throughout four markets in such a short time span, marking a significant accomplishment for the network. We’re now on track to complete our expansion to five priority markets come November with announcements of more carriage deals."
The channel's schedule is building around food, home, wellness, travel and style. Its branded blocks include Li Body (wellness and workout tips), Li Savour (food), Li East (Asian content from a variety of lifestyle genres), Li Ultimate (reality lifestyle), Li Space (home decor) and Li Chic (fashion and travel).
“Our discerning audiences can now enjoy the best of inspired living with the latest regional lifestyle trends and top Asian lifestyle icons," Chan added. "On top of this, the HD element adds awe-inspiring panoramic experience that adds depth and perspective. Li is proud to play a significant role in contributing to its growth around Asia.”
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