Developing story#, CNN leaves Freeview
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ThE MaStEr
2010-11-17
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Developing story#, CNN leaves Freeview
November 17, 2010
CNN International has ceased broadcasting on Freeview, describing its 22-month tenure on the DTT platform as a trial period.
The news network had occupied Multiplex C (Com 5), controlled by the transmission company Arqiva. Its four-hour nightly window came about after the earlier closure of the Nuts TV venture.
“With this trial period coming to a natural end on November 13th at midnight, we’ll be looking anew at the distribution opportunities across all platforms, for CNN content in the UK, as part of our overall international distribution strategy. We’ll now assess how Freeview might fit into our plans going forward as an international multiplatform brand in the future,” said a CNN spokesperson.
Other news broadcasters BBC News, Sky News and Russia Today remain on the platform.
Separately, the SDN Multiplex (Com 4) has opened up a placeholder for ITV +1. The timeshifted channel is expected to launch in the next few weeks.
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