YouView courts content partners
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ThE MaStEr
2010-11-11
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YouView courts content partners
UK connected TV platform YouView has formally invited expressions of interest from content providers who wish to make their content available on the platform.
The move is described as marking the start of an ongoing industry engagement programme, with the partners behind YouView (the BBC, ITV, Channel 4, Five, BT, TalkTalk and Arqiva) seeking to open up the platform to the widest possible range of content types.
The first phase of the programme will focus on identifying a small number of audio and video on demand providers that can work closely with the YouView technical team to develop and test the processes for making content available on YouView.
The industry engagement programme will then be extended to other types of content, including Web applications and IP channels, as the technical environment develops. YouView is also inviting expressions of interest from technology and service providers that are able to support content provision via YouView.
“I’m delighted to launch our industry engagement programme and look forward to seeing the response from across the UK’s rich and vibrant content community," said Richard Halton, CEO of YouView. "Our ambition is to open up the TV screen to content providers who until now have been unable to build an audience, bringing viewers a brilliant choice of content.
“YouView is creating an open environment for content providers to play in and this will take some technical innovation," he added. "To develop the most effective processes for content providers we need to at first work closely with a few that can prove our model and ensure it’s scalable. Our plan is to extend the programme out as we start to build common expertise and get more great content on board.”
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