Viasat signs VOD deal with LG
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ThE MaStEr
2010-11-11
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Viasat signs VOD deal with LG
By Julian Clover
Published: November 11,
Viasat OnDemand is to appear on connected TVs manufactured by LG Electronics for the Nordic region. The MTG-owned pay-TV provider has signed an agreement with LG that will see Viasat content made available on all LG sets enabled with the ‘NetCast’ functionality.
Hans-Holger Albrecht, President and CEO of MTG, said the link with LG showed Viasat to be platform agnostic. “The cooperation with LG is a key step in broadening the availability of our Viasat OnDemand service, which is already accessible through Viasat’s OnDemand set-top box, our online portal, on mobile phones and now also directly via broadband-enabled TV sets.”
The over-the-top solution is available to any Viasat OnDemand with a broadband connection. Included are episodes of hit TV series as broadcast by TV3, TV6 and TV8 in Sweden, TV3 and Viasat4 in Norway and TV3 and TV3+ in Denmark, as well as access to 200 feature films at any given time.
Viewers can subscribe to individual content packages, movies or sports events, such as Barclays Premier League and UEFA Champions League football matches.
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