Sony Pictures Television (SPT) has entered into a joint venture with the Romanian ad sales company Cable Direct, itself a subsidiary of Centrade USA Inc.
As a result of the deal, SPT has effectively secured a controlling interest in a company, which lists John Florescu as its other shareholder and already represents the SPT TV channels AXN, AXN Crime and AXN Sci-Fi in Romania.
Cable Direct also represents a number of other TV channels in the market including Viacom, Fox International and Turner.