Bloomberg Television, the global news organisation's business and finance channel, has appointed a new commercial director for the Asia-Pacific region.
Gary Groenheim will report to Brian Martinez, international MD for Bloomberg TV, and will oversee numerous business activities including the expansion of marketing, distribution and current and future partnerships in Asia-Pacific.
Bloomberg TV recently underscored its plans to increase distribution by appointing Multi Channels Asia to renew and expand deals for the channel via core cable and satellite operators.
"This year, we reached a significant distribution milestone of over 13 million homes in Asia-Pacific, including reaching new markets in South-East Asia," said Martinez. "As we expand our presence globally, Gary's strong expertise in advertising, marketing and building business partnerships will be a strong enhancement to our team."
Groenheim will be based at the network's regional hub in Hong Kong and joins from CNBC EMEA, where he was head of marketing.
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