Berlin, September 1, 2010 - Capacity on the EUROBIRD™ 9A satellite operated by Eutelsat Communications (Euronext Paris: ETL) has been chosen by Eurosport to transmit the TENNIS US Open in 3D for demonstrations at IFA - Europe’s largest consumer electronics show held in Berlin from 3 -8 September. The US OPEN in 3D will be available on a dedicated Eurosport 3D signal for an exclusive broadcast on Panasonic’s booth at IFA (hall 5.2 a/b).
The 3D signals are being transmitted to Panasonic’s booth by the EUROBIRD™ 9A satellite that pioneered regular broadcasting of 3D content in Europe via a permanent channel launched by Eutelsat in 2009. The images are displayed on Panasonic’s state-of-the-art Viera 3D Plasma TVs, giving the entire industry and consumers visiting the IFA the unique opportunity to experience world-class sport in immersive high-quality 3D. The event is showcasing the potential of sport as a driver for the consumer 3D market and Panasonic’s full end-to-end 3D capabilities, from 3D professional camcorders on court, to new-generation consumer Viera plasma displays.
Pascal Crochemore, Technical Director at Eurosport welcomed the partnership with Eutelsat: ‘”We are delighted that Eutelsat has agreed to partner once again with Eurosport for the distribution of a Tennis Grand Slam 3D signal. Eutelsat is a longstanding partner of Eurosport and we are happy to build on the strong relationship that we enjoy through this latest exciting initiative."
Andrew Wallace, Eutelsat Chief Commercial Officer added: “This partnership with Eurosport leverages Eutelsat’s 3D experience and the core asset of our broadcast satellites to deliver a new generation of rich content requiring a 15 Mbit/s signal to fully appreciate stunning 3D effects in the home. Following our collaboration with Eurosport for 3D transmissions of Roland Garros tennis in May this year, we are delighted to team once again with Europe’s premier all-sports channel and to transmit this compelling sports content to Panasonic’s 3D-enabled displays at IFA.”
Fabien Roth, General Manager Panasonic Marketing Europe: “The excellent signal quality provided by Eurosport and Eutelsat gives us the unique opportunity to display the US Open in 3D at our IFA booth in Berlin as the only place in Europe. It demonstrates also that our 3D Viera plasma TVs are perfectly suited for sports events to show fast moving content in brilliant 3D picture quality.“
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