'MSG Watch It Live Sweepstakes Offers Dish Subs Chance To See, Rangers, Knicks, Devils, Islanders, Sabres
Mike Reynolds -- 10/8/2010 11:29:59 AM
Locked in a contract impasse with Dish Network, MSG Network and MSG Plus are offering subscribers to the No. 2 DBS service a chance to check out some of the teams the regional sports networks cover -- live.
Aimed at shut out Dish subscribers, "MSG's Watch it Live Sweepstakes" affords fans the opportunity to win tickets to New York Knicks National Basketball Association games, as well as National Hockey League contests involving the New York Rangers, New Jersey Devils, New York Islanders and Buffalo Sabres.
The unusual tactic, involving the clubs the RSN holds telecast rights to, follows MSG and MSG Plus's disconnect with Dish that began on Oct. 1 over carriage fees.
New York Rangers netminder Henrik LundqvistNew York Rangers netminder Henrik LundqvistDish subscribers can visit IWANTMSG.COM to enter the sweepstakes to win tickets to see one of 14 games played by the teams live throughout the month of October. Fans can also visit the site or call 1-877-616-4MSG to receive a list of alternate providers in their area that carry MSG Networks.
MSG and MSG Plus will telecast nearly 400 live NBA and NHL games of the Knicks, Rangers, Devils, Islanders and Sabres during the 2010-11 seasons. The Devils open tonight against the Dallas Stars on MSG Plus, while the Sabres face off against Ottawa on MSG.
For their part, the Rangers start their 2010-11 season on Oct. 9 against the Sabres on MSG, while the Islanders host the Stars on MSG Plus that night.
The Knicks, featuring All-Star Amar'e Stoudemire, tip off their NBA campaign on October 27 at the Toronto Raptors on MSG.
"We understand Dish subscribers are upset with Dish's decision to drop MSG Network and MSG Plus, so we wanted to offer this opportunity for our displaced viewers," said Dan Ronayne, executive vice president and general manager, MSG Networks, in a statement. "Unfortunately, Dish has chosen not to come back to the negotiating table since they dropped our networks, but we continue to call on them to negotiate in good faith with us so that New York area sports fans can once again watch the teams they love."
The sweepstakes will be mentioned on the RSNs, as well as via social media, including MSG's Facebook page and via Twitter. Additionally, the clubs will tap their data bases to reach out to fans to get the message across.
Elsewhere, MSG continues to place ads in New York area newspapers, pointing out that Dish subs can no longer watch the Knicks, Rangers, Devils and Islanders contests, while including the aforementioned phone number and Web site to find alternate service providers. Similar ads delineating the absence of Sabres telecasts for Dish subs are running in upstate New York.
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