Chello secures sports rights
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ThE MaStEr
2010-10-08
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Chello secures sports rights
By Chris Dziadul
Published: October 8, 2010 10.55 Europe/London
The Chello Central Europe channel SportTV has secured the exclusive broadcast rights to the leading Slovak ice hockey league Slovnaft for the next three seasons.
The rights include the broadcast of live matches and highlights on both SportTV channels (Sport1 and Sport2) and the first matches will be broadcast this month.
SportTV is present in Hungary, the Czech Republic and Romania.
Chello Central Europe, which is part of Liberty Global’s international content division Chello, operates a number of channels in the region including Filmm?zeum, Minimax, Sport M, Spektrum, deko, TV Paprika, Zone Club, Zone Romantica, Zone Europa and a joint venture with MGM.
It also operates AT Media, Poland’s leading thematic channel ad agency.
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