More Than 160 Advertisers Have Used Request For IT
Jon Lafayette --
Comcast Spotlight, the ad sales division of the nation's largest cable operator, says it can now reach 10 million homes with its interactive television advertising products.
The company says that it has had more than 160 advertisers use its request for information technology, which enables advertisers to put a banner on a commercial that prompts viewers to press a button on their remote if they want to receive more information about the product or service featured in the commercial.
Clients who have used RFI-enabled ads include: Idelle Management Co., the City of Joliet, Ill., the Chicago Rockford International Airport and California U.S. Senate candidate Meg Whitman.
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