(6 October 2010 6:50 pm)
In a first of its kind move, Turner has entered into a content partnership with direct-to-home (DTH) company Tata Sky to offer a linear branded block for kids.
As per the deal, a linear branded block, CN+, from Cartoon Network will reside in Actve Wizkids as part of Tata Sky’s Actve services.
Tata Sky subscribers can avail CN+ from 6 am till midnight everyday. CN+ will offer viewers popular Cartoon Network originals such as Ben 10, The Powerpuff Girls and shows like Tom & Jerry, The Flintstones, Scooby Doo and Looney Tunes amongst others. Each day of the week will be dedicated to one of these Cartoon Network shows with multiple episodes.
Turner International India VP and deputy GM distribution & business operations, South Asia Siddharth Jain said, “We are happy to partner with Tata Sky in offering innovative experiences for our consumers that further strengthen Turner’s anytime anywhere strategy. This is yet another industry first as this partnership offers three unique services on one platform – linear branded block, interactive services and interactive games."
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