The Brazilian Pay-TV programer Globosat is planning to offfer 3D content as from the first semester 2011. The company has already stated that no 24-hour channel would be created because they considered that it was too soon to take such decision. At the beginning, such technology will be applied to test its functioning and reception in the audience. At present, contents are being defined. Globosat might not offer originally 2D captured material.
Teletime informed that data on Globosat's project was disclosed by the SporTV and Premiere channels Director, Pedro Garc?a, over the course of the Latin American Satellite Congress held in Rio de Janeiro. According to the executive, movies and sports are the best operational 3D genders. Moreover, there might be adult content demand. As a matter of fact, according to Garc?a, Globosat will not offer 3D content that has originally been captured in 2D. A likely option is to choose soccer, given its popularity in the country.
Globosat is the main Brazilian Pay-TV programer. It belongs to Globo Group, which also owns the free-to-air channel TV Globo, among other media. In July last year, TV Globo had disclosed its intentions to launch its 3D channel. Executives from the technical area were carrying out trials to shift 2D soap operas to 3D, with the purpose of taking advantage of the 2,500 fiction hours produced per year. But no "great" conversion results were achieved. That is the reason why they started to test 3D production until improvements in conversion systems were made. According to a study carried out by Philips, in 2010, 40,000 TV 3D TV sets will be sold.
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