October 1, 2010
Pesona Kasih, the second Latin-Malaysian co-produced telenovela from Latin Media Corporation and Worldwide Rights Corporation, will make its debut at MIPCOM.
The story follows Dr. Adam Jaafar, a prominent scientist, and his five sons, each with different personalities and lifestyles. Due to many incidents in the past that destroyed the family’s unity, Dr. Jaafar has instilled strict discipline to strengthen the family bond, especially when it comes to women and sibling rivalries.
Pesona Kasih will be distributed by Latin Media Corporation (LMC) in Europe, Latin and North America, while Worldwide Rights Corporation (WRC) handles Asia, Africa, the Middle East and Oceania.
Jose Escalante, the president of LMC, said, “Pesona Kasih is an on-going production of 26 hourly episodes. It is also our second project with WRC and we are excited to introduce Pesona Kasih to the world based on our success with Bola Cinta that was popular in Asia, Africa and Middle East. With our aim to always provide high-quality telenovelas for the global market, we are thrilled to be part of MIPCOM with many more great programs lined up for our valued customers, friends and clients.”
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