By Robert Briel
Published: October 1,
Following its its international debut on March 4 in Norway, Discovery Networks International has announced the launch of TLC in Poland, Serbia, Slovenia and Bulgaria today, October 1, 2010.
TLC is a new global entertainment and lifestyle network targeting women 25-49. TLC will feature non-scripted and scripted entertainment focusing on everything from food, family, and fashion to travel, health and life events. The return of TLC to Europe was announced at the Cable Congress earlier this year.
“Expanding the reach of TLC in these high-growth European markets is an important milestone in our global rollout of the channel,” said Mark Hollinger, president and CEO, DNI, in a statement. “With TLC now available in 29 markets across Europe, Asia and Latin America, we are well positioned to reach 75 markets and 100 million households in 2011, making TLC the most widely distributed female-targeted entertainment lifestyle channel brand in pay-TV. Ultimately, TLC will be a strong complement to Discovery Channel in our global brand portfolio, providing our distribution and advertising partners with an unprecedented offering of quality content for female audiences.”
In the US, TLC reaches over 99 million homes and currently ranks as one of the top 10 networks in all key female demographic groups (women 25-54, women 18-49 and women 18-34). In 2009, TLC in the US delivered its highest ratings in five years, with an increase of 13% or more in all key female demographic groups (women 25-54, women 18-49 and women 18-34).
The channel was launched across 20 Asia-Pacific markets on September 1. On October 1, TLC HD will also debut in Colombia, becoming the fourth market in Latin America to offer TLC HD, joining Brazil, Mexico and Argentina.
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