By Robert Briel
Published: September 29, 2010 12.28 Europe/London
Travel Channel has announced the launch of Travel Channel HD. The high definition edition will be available to European platforms on Astra’s 23.5 degrees East satellite from November 15.
The Czech Republic’s DTH platform Skylink will be the first to offer Travel Channel HD as part of their HD Plus package.
Travel Channel’s chief executive, Richard Wolfe, said in a statement: “HD is the ultimate quality, and the future of broadcast. Travel Channel offers the world through a lens and is a perfect fit for HD”.
Programming of the HD channel will follow Travel Channel’s genre mix of destination guides, documentaries, adventure, food & drink and special interests, in the vivid detail that high definition offers.
Travel Channel’s senior vice president, affiliate sales & marketing & COO, Geoff Ellis, added “HD adds awe-inspiring panorama and perspective on top of Travel Channel’s great editorial content.”
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