Wednesday, September 29 2010, 11:44 BST
By Andrew Laughlin,
Universal Networks International (UNI) has today launched a suite of global multimedia websites for its major channel brands, backed up by new web-only content.
UNI recently remodelled its international channel portfolio around five core brands: Syfy Universal, Diva Universal, Studio Universal, 13th Street Universal and the Universal Channel (previously The Hallmark Channel).
The company has now launched new websites for each of its channel brands, which will feature localised content in 14 languages in 16 countries across Europe, Latin America, South Africa and Asia Pacific.
The interactive sites will be powered by a central video delivery platform offering high-quality streamed video content, including episodes of programmes featured on the channels.
The sites will also carry behind-the-scenes footage, exclusively-produced web series and a variety of social gaming options.
To mark the launch, UNI has invested in an exclusive web-only series of FCU: Fact Checker's Unit for streaming on the Syfy Universal sites. The firm has also developed original games inspired by Syfy's key shows, such as Eureka and Warehouse 13.
"UNI's rollout of our global websites evolves our ongoing strategy - and priority - to deliver top entertainment brands to audiences around the world, in a way that truly complements their worlds," said UNI president Roma Khanna.
UNI vice president Jason Keane added: "The compelling content of these new websites delivers an extended brand experience for our viewers around the world, enabling UNI to evolve its strategy of delivering a 360 degree brand experience and giving fans the opportunity to engage with their favourite shows and entertainment brands online."
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