Hybrid Web-to-TV set top boxes (STB)
In its new report, Web-to-TV Hybrid Set Top Boxes in Six Regions, the telecoms and IT analyst says that with an IP link coming in to nearly every possible consumer electronics device with a screen, the advertising-supported television industry and pay-TV service providers are now scrambling to understand the impact on their business.
Hybrid Web-to-TV set top boxes (STB) will be vital components as broadcasters and operators struggle to compete with their own Internet applications and over-the-top (OTT) video offerings, according to a new report from In-Stat.
Western Europe will likely become the world’s hotbed for development of hybrid applications and services with over 70 companies joining the Hybrid Broadcast Broadband initiative. In-Stat predicts that DTT Hybrid STBs will more than quadruple in volume from 2010 to 2014 and that over 2.7 million Hybrid STBs will be in use in Eastern Europe by 2014.
When Apple began supporting 'apps' on their Apple iPhone, a whole new industry was created with about half a million 'apps' now available worldwide,” commented Gerry Kaufhold, Principal Analyst.
Now, with a plethora of connected TV devices moving into the market, Internet Video is becoming the new 'must have' service.
TV programs will eventually become 'apps' themselves to provide a direct-to-consumer engagement with titles, brands and advertisers
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