The Colombian National TV Commission (NTVC) announced that DTT deployment in such country will require a USD 129 million investment. Resources will be utilized to set up high power broadcasting stations that will cover about the 42% of the territory. A USD 30 million budget will be assigned to the DTH the Government is planning to open for bid in October with the purpose of complementing digital TV coverage in such country.
According to the NTVC Director, Eduardo Osorio Lozano, one of the agency's priorities is to "bring the whole digitalization of the public network forward and to join efforts with private channels so as to achieve national coverage according to already set terms". In Colombia a DTT station has already been set up in Calatrava, from where the first broadcasting in such technology was carried out in the country. According to the NTVC, the aforementioned investment calculation stemmed from several socio-economic studies carried out before the standard definition.
On the other hand, the Colombian Government is planning to launch a free DTH thus completing DTT coverage in areas where terrestrial broadcasting is not possible. This model was also adopted by Argentina, though under ISDB-T. At the beginning of 2010, the NTVC had announced the bid opening in search of a provider for its DTH. However, the process was postponed several times and has been announced for October again. At the beginning of the year, DirecTV, Telef?nica, Telmex and the Mexican integrator Comtelsat had presented their offers.
Osorio Lozano pointed out that the satellite service will enable "the 80% of Colombians who at present do not receive the channel effectively due to topographic difficulties, to enjoy a good TV reception permanently". The initial USD 30 million budget for this initiative will be executed within a 10-year term.
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