Rocketing YouTube usage has contributed to an overall 68% leap in global mobile data bandwidth usage over the first half of 2010
YouTube’s 123% growth over the six months is indicative of the march of video identified in the report by the supplier of service optimisation and revenue generation solutions for fixed and mobile broadband service providers worldwide, which show just how video streaming applications continue to dominate the global mobile bandwidth scene.
They remain the largest consumer of bandwidth with a 35% share with YouTube remaining one of the single most popular destinations, accounting for 13% of mobile data bandwidth.
In addition, video streaming is the single largest growing application type with a 92% increase, again due in part to the rising popularity of YouTube.
“The results of our latest MobileTrends Report reinforces that mobile broadband operators continue to face growing challenges as subscribers demand real-time content through an array of smartphones and Internet devices,” said Rami Hadar, President and CEO of Allot Communications.
The findings also clearly demonstrate the close ties between mobile broadband and social networking. Whether it’s YouTube, Twitter or Facebook, social networking via mobile devices is becoming a ‘must have’ for subscribers and we expect that this is just the beginning.
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