Monday, September 27th 2010
Innovations such as webcams and interactive TV services can help healthcare providers, it has been claimed.
A Virgin Media Business executive has argued public sector bodies could improve their services by adopting a multichannel approach.
Managing director of the business broadband provider Mark Heraghty stated that a recent poll conducted by the company revealed almost a third of Brits want to be able to consult with their GP via webcam by 2020.
The survey also found that 11 per cent of adults are expecting to be able to get in touch with a doctor by pressing the red button on their digital TV.
According to Mr Heraghty, there is little surprise that people would favour the ability to get in touch with their doctor - as well as other public sector organisations - in a variety of different ways.
"Many people are so strapped for time that they find it hard to attend a doctor's appointment, let alone book it," he wrote on the Virgin Media Business blog.
Consequently, the expert claimed a multichannel system could be beneficial to the public and to the organisations themselves, as it would cut down on the volume of calls they need to answer.
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