UAE telco du has signed an agreement with Middle East Broadcasting Center (MBC), a pan-Arab free-to-air broadcaster, under which a selection of the latter's content will be added to the on-demand library of the telco's IPTV services 'du TV' and 'du TV+'.
The agreement was facilitated by On Demand Group (part of SeaChange International), which was contracted by du at the beginning of this year to fully manage its VOD offering, and will enable the telco's IPTV subscribers to watch popular MBC shows such as Bab Al Hara, Finjan Addam and Hadaeq Al Shaitan, with hundreds of hours of content covered by the agreement.
“This deal provides du with hundreds of hours each year of top quality local Arabic content to add to the already existing top Western and Hindi language programming available on the service,” said Farid Faraidooni, COO of du. “We expect the deal with MBC to attract large numbers of viewers and underpin the future appeal of our already successful and fast growing video-on-demand TV service.”
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