24 September 2010
Samsung's director of European business development has told delegates at a cable TV conference that he sees active shutter 3D glasses as being necessary for some years to come - but there is some good news around standardisation.
Amid speculation that passive glasses could be made to work with a wide range of manufacturer's 3D sets, the CTAM EuroSummit in Budapest heard that Samsung hopes to sell two million 3D TV in Europe this year. Samsung’s Vassilis Seferidis said that 3D is part of an 'eco-system' of devices including Blu-ray players and home cinema systems which would drive the market forwards.
But he admitted that expensive active shutter 3D glasses would be required for some time to come, ahead of future developments in 'autostereoscopic' technology. The cost of glasses would usually be part of the purchase price of a TV, said Seferidis, arguing “At IFA we saw autostereoscopic displays, but the technology is at a very early stage. For the business models for the next five or even 10 years autostereoscopic will not play a big role.”
This casts doubts on RealD's claim that manufacturers could make their sets work with cheaper passive glasses, though at the cost or more expensive TVs. Seferidis claimed that the emergence next year of standards for active glasses would enable manufacturers to market device-independent models. 'You could also combine prescription glasses with active glasses technology” he claimed, while arguing that passive glasses are "a transitional technology.”
Samsung has already announced that it intends to make all of its LED, LCD and PDP TV sets 3D-capable, starting with high-end screens this year.
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