Once again giving consumers a tantalizing glimpse of this exciting new technology, LG have become the latest manufacturer to preview a large screen OLED TV.
LG's innovative new 31in screen, with unrivalled vibrancy and brightness, literally places its LCD and Plasma rivals in the shade. Colours look absolutely stunning, with the clearest, sharpest presentation of HD material we have seen. Add an ultra slim profile which makes some LED screens look positively bulbous and LG have managed to create the most desirable TV around.
LG's stunning 31in offering once again demonstrates the superior quality of OLED technology, but is frustrating in that the technology seems to be as far out of reach from us mere mortals as it ever was.
Although LG are currently marketing a 15in OLED TV in the UK, it currently retails for £1700; we dread to think what might be the price of entry for large screen OLED pleasures when LG launch the 31in version.
OLED (Organic Light Emitting Diode) technology is based on organic materials which emit light naturally after an electrical charge is passed through them. OLED pixels generate their own light which brings a whole host of technological advantages.
If defence of the big manufacturers, the complexity of OLED technology makes it very difficult to produce cheaply. If the likes of LG can reduce production cost to an acceptable level for larger screen OLED TVs, we could be approaching a new era for home entertainment.
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