The recent furore regarding a total ban on advertising on French public service broadcasting (PSB) has inspired France Télévisions President Rémy Pflimlin to set up an ethical code of practice.
French Minister of Culture Frédéric Mitterrand confirmed on radio station RTL that the proposed total ad ban on French public service broadcasting (PSB) would indeed be delayed by that amount of time.
Pflimlin’s objective is to establish better control of prime-time TV sponsoring slots and even reserve the right to cancel some sponsorship.TV sponsoring must not give the visual impression of being too important,” he argued on French radio.
Post 8:00 pm sponsorship reaps around €25 million in revenue to France Télévisions, an income that is disputed by private TV concerns groups such as TF1 and M6 who have asked the French regulator that TV sponsorship be suppressed from PSB screens in exchange for the two-year delay in the plan to ban .
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