By Robert Briel
Published: September 19, 2010 21.04 Europe/London
The research firm Nielsen is teaming up with Walt Disney Co.’s ABC in the US by offering an application for Apple’s iPad for the network’s new drama My Generation, which premieres this Thursday, September 23.
After downloading the app, viewers can sync their iPad with the ongoing TV programme, which will display polls, trivia and other content and social network features. Nielsen’s involvement is their Media Sync Platform, which lets the iPad recognise the programme by receiving cues on the built-in mike.
The syncing of My Generation will be just the first of this kind of ‘multi-tasking TV’, as Nielsen expects to announce similar deals with other programmes and networks during 2011.
The app can of course also be used for marketing purposes by advertisers on the shows that get synced. Privacy is guarded, as the networks will not be receiving any data on the users.
ضع تعليق باستخدام حساب الفيس بوك
|مواضيع ذات صلة مع ABC and Nielsen sync iPad with TV|
|موعد وتوقيت عرض برنامج Lip Sync Battle ولعانة 2016 على LBCi|
|تعرف على مواصفات آيباد اير ipad Air من آبل Apple - صور ipad Air|
|Nielsen: More Than 80% Of Viewing Still In Standard-Def|
|Nielsen’s new online measure|
|Disney, Nielsen TV companion iPad app|