By Robert Briel
Published: September 16, 2010 06.58 Europe/London
Luxembourg-based international DTH operator M7 Group SA will launch a new satellite platform for Austria in conjunction with ORS, the facilities company of Austrian public broadcaster ORF, on October 14.
The new platform will initially offer 14 channels from Sony, ProSiebenSat.1, RTL and MTV, but at least four additional channels are expected before year’s end. Subscription will cost €9.90 monthly, or €7.90 when viewers sign a 12-month contract. The new platform will be available on the Astra position at 19.2 degrees East. The plan is to also launch a dedicated HD bouquet during 2011.
Austriasat’s complete line-up will consist of AXN, Animax, kabelone classics, Sat.1 Comedy, RTL Living, MTV Music, MTV Rocks, MTV Dance, MTV Hits, VH-1, KidsCo, Hustler TV, Marcel Dorcel TV and Alpenglühen (“so sexy ist die Heimat”). People with the Austriasat smart card will automatically have access to the Austrian free-to-view bouquet of ORF, ORF2, ATV, Puls TV and Austria 9 TV.
During 2011, Austriasat will launch an HD bouquet. “We want to be the largest HDTV provider by the middle of next year,” said Olaf Castritius, MD, M7, in a statement. “HDTV should be available to our customers ‘cheap and easy’, according to the price and sales philosophy of our company.” The platform’s goal is to reach 100,000 subscribers by December, 2013.
The M7 Group is active with DTH platforms in The Netherlands (CanalDigitaal Satelliet), Belgium (TV Vlaanderen and TéléSat) and Luxemborug (TéléSat). ORS already operates the satellite services for ORF and is responsible for the smart card handling of their smart cards.
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