November 18, 2010
The leading Latvian cable operator Baltkom has declared its bundling strategy a success, with more than two-thirds of all new subscribers now choosing its high-speed internet access and digital TV DUO service.#
According to the operator, 71% of new subscribers this year, or 41% more than in 2009, have opted for a bundled service offering. Such offerings give subscribers average monthly savings of 50%.
Baltkom was the first operator in Latvia to introduce triple play and its DUO product has been the most popular on the market for over a yea#r.
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