By Robert Briel
Published: November 15, 2010 21.40 Europe/London
The number of US internet users watching online video is growing steadily reaching 84.1% during October, according to the last figures from comScore. The duration of the average online content video was 5.0 minutes, while the average online video ad was 0.4 minutes.
175 million US internet users watched online video content in October for an average of 15.1 hours per viewer. The total US internet audience engaged in more than 5.4 billion viewing sessions during the course of the month.
Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 146.3 million unique viewers. Yahoo! sites captured the #2 spot with 53.8 million viewers, followed by Viacom Digital, jumping 4 positions in October with 52.9 million viewers.
Vevo secured fourth place with 47.6 million viewers, closely followed by Facebook.com with 47.4 million. Google sites had the highest number of viewing sessions, crossing the 2.0 billion mark in October, and average time spent per viewer at 272 minutes, or 4.5 hours.
Video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online.
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