Cyfrowy Polsat maintains its lead
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ThE MaStEr
2010-11-15
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Cyfrowy# Polsat maintains its lead
By Chris Dziadul
Published: November 15, 2010
Cyfrowy Polsat has strengthened its position as the leading DTH platform in Poland, ending the third quarter with 3,277,936 subscribers, or 361,000 more than a year earlier.
The number receiving its Family premium package stood at 2,596,000, up 253,000 year-on-year, while 682,000, or 108,000 more than a year earlier, opted for its Mini/Mini Pax packages.
ARPU for the Family package in Q3 was PLN41.9 (€10.6), up 4% year-on-year, and for the Mini package stood at PLN11.1, or 19% more than a year earlier. However, the churn rate in the first nine months of 2010 was – at 10.2% – higher than the 8.0% recorded in the same period last year.
Cyfrowy Polsat also ended Q3 with 60,000 MVNO users, 90% of whom were post-paid, along with 15,000 internet customers.
Although there was a year-on-year increase in both the company’s revenues and EBITDA in Q3 – PLN366 million (+16%) and PLN104 million (+25%) respectively – its net income fell by 14% to PLN68 million over the same period
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