May 25, 2012 09.16 Europe/London By Julian Clover
Viasat Broadcasting in Norway is to transmit the London 2012 Olympics in the 3D format following a sublicensing agreement with public broadcaster NRK.
More than 100 hours of coverage from London 2012 will be broadcast on the Viasat 3D channel, the only Norwegian pay-TV channel showing 3D coverage.
NRK will broadcast coverage in HD on NRK1 and NRK2.
The Viasat 3D channel will broadcast live coverage from the London 2012 Olympic Games eight hours a day, as well as four hours of daily highlights. The events to be produced in 3D and broadcast on the channel include the men’s 100 meters, swimming and gymnastics, as well as the full opening and closing ceremonies on 27 July and 12 August, respectively. The 3D content from the London 2012 Olympic Games will be produced by Olympic Broadcasting Services.
3D technology is becoming a standard feature for the majority of new TV sets bought in Norway. According to Norway’s Consumer Electronics Trade Foundation, 175,000 3D television sets were sold in 2010 and 2011 combined, while 250,000 3D sets are expected to be sold in 2012 alone.
Viasat and NRK previously cooperated during the Beijing 2008 Olympic Games, with Viasat broadcasting HD coverage of the Games in Norway for the first time.
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