By Julian Clover
Published: November 12, 2010 11.10 Europe/London
Interactive digital agency Pushbutton has announced two major projects for the delivery of on demand content.
The first has enabled subscription movie service LOVEFiLM to launch on the Sony PlayStation 3. LOVEFiLM is gradually moving away from its DVDs by post model towards streaming and has entered into a long-term strategic partnership with Pushbutton to develop services for digital platforms which will be rolled out onto multiple devices.
Pushbutton has earlier developed services for LOVEFiLM that run on Sony Bravia and Blu-ray devices.
The second agreement is with BT Vision, where Pushbutton has capitalised on its Microsoft Mediaroom expertise to add the BBC iPlayer to the telco’s IPTV service.
A phased release beginning in December will see the full BBC catch-up service available across the BT footprint by next April. The iPlayer will ultimately replace the 50 hours of BBC content available through BT’s TV Replay.
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