Thu, 2012-05-03 08:22
Zee TV, the India-based satellite television channel owned by Zee Entertainment Enterprises the first South Asian Entertainment Network of its kind, today announced the launch of two HD channels for its viewers in the UAE through its strategic partnership with E-Vision.
Zee TV HD and Zee Cinema HD will be offered through the Zee Family HD Package to subscribers on eLife TV.
Mukund Cairae, Territory Head, Middle East, North Africa & Pakistan, Zee network, said: "With growing consumer demand for the richer, more immersive experience of HD, Zee viewers in the UAE will now have access to two new HD Channels with high-quality content all in crystal clear sound and stunning picture quality."
Every show on Zee TV's HD is shot in HD, so that viewers can view every emotion in every frame with utmost clarity. Viewers can enjoy an exhilarating HD experience of popular TV serials and special shows such as Dance India Dance, Zee Rishtey Awards, Zee Cine Awards and a slew of new launches in HD.
Zee Cinema HD is India's first 24-hour movie channel bringing the biggest blockbusters to life in High- Definition (HD). This channel has different movie offerings compared with the Standard Definition (SD) version to suit the tastes of HD consumers. All the latest movies and the evergreen blockbusters are all available in HD, so viewers will be able to watch even evergreen blockbusters such as Sholay, Hum Aapake Hain Kaun etc on HD.
The upcoming blockbusters from Zee Cinema HD in the next few months include Don 2 (starring Shah Rukh Khan), Agneepath (Hritik Roshan), Agent Vinod (Saif Ali Khan and Kareena Kapoor), Desi Boyz (Akshay Kumar and John Abraham), Joker (Akshay Kumar and Sonkashi Sinha) and Barfee (Ranbir Kapoor and Priyanka Chopra), among others.
Non-film shows like 'The Cinema Review Show' is also shot in HD. Zee Cinema HD also provides viewers an exclusive selection of the best song playlist of Indian cinema that is not available on Zee Cinema SD.
Humaid Sahoo, CEO of E-Vision at Etisalat, said, "We are quite excited with the launch of these two Zee HD channels as high definition content is something eLife TV viewers greatly appreciate. Etisalat has established market leadership offering the highest number of HD channels in the Region and we look forward to bringing our customers more channels with even more choice of premium content in HD."
Etisalat is the first operator in the region to offer ZEE HD channels to its customers in the UAE as part of its eLife TV offering.
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