Eurosport to air more live Test cricket
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ThE MaStEr
2010-11-11
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Eurosport to air more live Test cricket
Thursday, November 11 2010,
British Eurosport has confirmed plans to broadcast more live Test cricket with the series between Sri Lanka and the West Indies next week.
Tomorrow, British Eurosport will air the Test series between Pakistan and South Africa, marking the Eurosport Group's first foray into Test cricket coverage in the UK.
Under a deal with Zee Network Europe, the broadcaster will also offer live coverage of the West Indies' tour of Sri Lanka.
The first Test starts on November 15 in Galle, with Colombo the second Test venue from November 23 and the series due to wrap up in Kandy from December 1. All matches will begin at 4.30am GMT.
Throughout November and December, the broadcaster will also air all five one-day internationals between the two sides and a one-off Twenty20 match.
David Kerr, the recently-appointed new managing director of Eurosport in the UK, said: "Cricket is proving to be a real hit on British Eurosport and we are delighted to be able to offer our viewers yet another excellent international series in 2010.
"In addition, we hope it will bring new sports fans to the channel at the end of what has already been record year for our ratings in the UK."
Govind Shahi, head of business at Zee Network Europe, added: "I am delighted with British Eurosport and Zee's on-going association and am confident that the coming cricket series will be pivotal in further popularising the appeal of cricket in the UK."
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