November 7th, 2010 - 12:42 UTC
by Andy Sennitt.
China Xinhua News Network Corporation (CNC)’s English channel has further extended its international reach with the successful launch of satellite broadcasts in North America today. The CNC English service, channel 167 on Galaxy Satellite-19, is broadcast at Ku band without encryption and the signals are clear and smooth, according to the CNC service’s monitoring sites across North America.
Since its launch on 1 July, the CNC English service, CNC World News, has broadcast English news programmes 24 hours a day, covering breaking news and major political, economic and cultural news around the globe. Viewers in Asia and the Pacific can tune into CNC English programmes via Asia-Pacific Satellite-6, and users of the iPad and iPhone are also able to watch the channel’s around-the-clock programmes.
Users can also have access to the English broadcast of China’s Xinhua News Agency on xhstv.com and on mobile phones of China Mobile, China Unicom and China Telecom.
Currently, the Xinhua TV channels broadcast an average of 2,000 minutes of news programmes each day, providing the longest hours of TV news services among the world’s media organizations. By launching video news services, Xinhua made a big step in its transformation from a text-and-photo-based news agency to a multimedia empire. Xinhua is now rolling out a new programme aimed at adjusting the functions of its overseas arms to enhance the localization of its products, and the video news service is one of the priorities of the programme.
Now, many US and Canadian cable broadcasters and TV stations can broadcast CNC programmes as the CNC English-language channel has a North America-wide coverage through satellite distribution. Some US and Canadian media organizations have expressed interest in cooperating with Xinhua in the area of video news services.
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