A major UK pub chain has launched a new website to promote upcoming Sky Sports 3D events.
Sports fans can track down their nearest Orchid pub with Sky Sports 3D access via a new website.
The Orchid Group has 84 establishments with access to the digital TV provider's 3D sporting coverage, each of which has a special "3D zone" designed to enhance the experience.
Sports enthusiasts who check out the new website will be able to locate their nearest Orchid bar with a 3D screen and download a fixture calendar direct to their online diaries.
A list of the amenities offered in each pub - such as extra-cold beer, big screens and cash machines - is also featured.
Marketing manager at the company Wayne Penfold commented: "With an ever-growing list of major sporting events now being broadcast in 3D, it's important we promote the fact that there is no better 3D experience than in [a] local pub."
Pay-TV giant Sky launched what it described as the first in-home 3D channel in Europe at the start of October, kicking off with coverage of the Ryder Cup.
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