Li to Launch in Hong Kong on now TV
By Kristin Brzoznowski
Published: October 26, 2010
HONG KONG: Li TV International is continuing its Asian rollout with a new launch on now TV in Hong Kong.
Short for Life Inspired, the channel will include a mix of Asian, North American and European programming that incorporates genres such as food, home, wellness, travel and style. The channel will carry a majority of English-language programming with 100-percent traditional Chinese subtitles.
Anne Chan, the general manager of Li, remarked, “We recognize the need of high-quality lifestyle entertainment for our Asian viewers; and through our partnership with now TV, we are committed to deliver that promise. As Li is now available across a five market, nine platform footprint, we welcome viewers in Hong Kong to enjoy the best of inspired living with the latest regional and global trends on our network.”
PCCW’s managing director of TV and new media, Janice Lee, said, “We are pleased to offer Hong Kong viewers such a resourceful channel. This is a perfect complement to now TV’s lifestyle program lineup. We look forward to closer cooperation with Li as it continues to expand its presence in the region.”
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