GlassBOX Television in Canadian Advertising Pact with MTVNI
By Kristin Brzoznowski
Published: October 26, 2010
TORONTO: GlassBOX Television has become the exclusive Canadian representative for MTV Networks International's suite of websites.
The deal covers Spike.com, VH1.com, Gametrailers.com, Atom.com, TVLand.com and LogoTV.com. This adds to GlassBOX's current brands Bite.ca and Aux.tv. The company now reaches more than 2 million unique Canadian users per month.
"Canadians love these MTV Network properties. They represent some of the most engaging content on the web from the most popular entertainment brands,” added Simon Foster, the VP of business development at GlassBOX Television.
“We’re excited to be partnering with an innovative Canadian company like GlassBOX to bring these exciting online destinations to the Canadian digital advertising landscape,” added Jon Graham, the VP and general manager for Canada at MTV Networks International.
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