Monday, October 25
Virgin MediaNBC UniversalDigital TVVirgin Media has agreed a deal with NBC Universal International Television Distribution for a batch of video on-demand rights, including high definition content.
From December 1, Virgin Media customers will get on-demand access to past seasons of programmes such as House, Heroes and 30 Rock in standard and high definition.
The multi-platform deal also enables subscribers to access the content online or on their mobile devices via the new Virgin Media Player service.
"Our pioneering TV on-demand service continues to offer the greatest choice for all the family and we're delighted to bring our customers these great shows in HD from NBC Universal," said Cindy Rose, executive director of digital entertainment at Virgin Media.
"With more and more consumers enjoying the flexibility of watching TV whenever they want, our new online and mobile services also give our customers a fantastic way to enjoy content wherever they are."
The Virgin Media Player, which went into beta testing in July, enables Virgin's XL TV customers to access hundreds of hours of on-demand TV shows from broadcasters such as ITV, the Living TV Group, Disney and MTV on their PCs, laptops and mobile phones.
Last week, the cable operator agreed a partnership with Nokia that will see the brand new Nokia N8 handset come preloaded with an app for the Virgin Media Player.
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