Vintage TV, the new music and popular culture channel aimed at the over-50s, has hired two executives to help build its creative and commercial profile.
Grammy Award-winning producer Scott Millaney has been appointed to give editorial and creative direction to Vintage TV, which launched on Sky and Freesat on September 1.
Millaney will offer Vintage TV's chief executive David Pick creative guidance on all new programming, while also working to secure more archive footage for the channel.
His Silver Bullet production company previously produced 120 original music videos for Vintage TV using archive material from Getty Images, ITN, Reuters, BBC and Movietone.
Silver Bullet has now been commissioned to produce a further 60 original music videos for the channel, as well as a one-off documentary on the West End musical Dreamboats And Petticoats.
"I was there at the start of MTV, and I'm thrilled to be part of what Vintage TV's doing today. Just like then: there's a great team, a fabulous idea and an incredibly strong brand," said Millaney.
"With my colleagues at Silver Bullet and the Vintage TV people, we all have expertise at sourcing from the vast archive music materials available to us and producing great material that the market needs; indeed it's what the industry needs - and we should all embrace the Vintage TV concept."
Pick added: "With six Grammys and two BRIT Awards to his name, there is no-one better than Scott Millaney to take the channel to another level creatively.
"Using Scott's creative brilliance as part of the Silver Bullet team, as well as his unrivalled contacts and relationships in the industry, Vintage TV will be securing a range of unique and superb programming to add to our already impressive array of content."
Also today, Vintage TV has hired media sales veteran Ian Davis as its new commercial director. Working alongside sales firm Media Icon, Davis will oversee all commercial relationships for the channel, including advertising and sponsorship deals. He will also manage Vintage TV's new marketing campaign, which will launch next month.
"The channel is attracting a very strong male and ABC1 male audience profile, the strongest UK channel performance outside of established sports channels. In addition the channel has started to build strong viewer loyalty from the 16-44 women and housewives demographic," said Davis.
"The response and support from the media agencies has been very positive and in my experience Vintage TV is enjoying one of the most successful launch phases of any UK commercial digital channel."
Since its launch, Vintage TV has grown its average weekly audience to around 500,000 viewers, representing a growth of 47% on its first week of transmission.
Discussing the figures, Pick said: "We're very pleased with our audience reach since launch; the new programming and senior team announcements are part of our plan to build on this success by further investing in the channel.
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