(21 October 2010 10:30 am)
MUMBAI: Airtel digital TV has launched in-bus entertainment. The direct-to-home (DTH) service provider has ventured into multi-TV screen mobile vehicle DTH solution with installation of its connections in RSTC Super Luxury Volvo buses plying on Delhi – Jaipur Highway.
Earlier, Dish TV had also deployed a similar service on luxury trains in Rajasthan.
Airtel digital TV’s new service offers a range of 70 channels to choose from. This satellite TV service in the bus with multi TV screens will allow passengers to watch their respective choice of programmes and change channels according to their wish.
The service uses a mobile signal tracking antenna from Raysat. For offering this service Airtel has appointed integrated consultancy services as its system integrator. The company will target state transports, private luxury bus operators and SUVs with this service.
Bharti Airtel chief marketing officer DTH service Sugato Banerji says, “Time spent in ground transport is increasing across India as road networks improve and as traffic density in urban areas increases. Airtel has always been at the forefront of continually enhancing customer experience and we saw this travel time and instance opportunity as a potential category to expand our DTH services to."
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