MTV Networks International (MTVNI)
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ThE MaStEr
2010-10-18
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MTV Networks International (MTVNI) has signed deals for Nickelodeon preschool content in Kazakhstan and Afghanistan, including the first worldwide launch of a Nick Jr branded block.
From next month, Nickelodeon's animated preschool programming will be localised and broadcast on national pubcaster Kazakhstan1, and as a branded block on Kazakhstan kids' channel Balapan.
The deal includes 204 episodes of Nickelodeon content including seasons one to five of Dora The Explorer, three seasons of Go, Diego, Go! and the first two seasons of Ni Hao, Kai-Lan.
In Afghanistan, localised Nickelodeon programming will feature on free-to-air satellite TV network Ariana Television Network (ATN), which will air seasons one and two of Dora the Explorer.
Marco Arabit, MTVNI's emerging markets sales executive, brokered the deals. As part of the agreements, Dora the Explorer will be dubbed into Kazakhi, Dari and Pashto for the first time, bringing the number of languages into which the programme has been dubbed to 31
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